How supermarkets deflect attention from profits

In a recent article from Newsroom, Sally Riad, Charlie Mitchell and Urs Daellenbach of Victoria University Wellington - Te Herenga Waka share their opinion on how supermarkets use framing to stop the focus on the profits they make.

The authors say: supermarkets and other firms in the food industry use framing to try to influence the public and policymakers. We’ve found supermarkets use a range of subtle tactics to reframe issues and influence the views of their competitive domain.

This article is a great way to understand how the duopoly try to deflect attention from their massive (and increasing) profit margins and keep the public focus elsewhere.

Read the full article at Newsroom here