
Fighting for fair grocery prices
and genuine competition
Welcome
The Grocery Action Group was formed to lower the prices of groceries for all Kiwis. Our vision is to influence government, the regulators and other parties to deliver a competitive and consumer-focused grocery sector in New Zealand.
"A lack of competition had allowed supermarkets to push grower margins to the limit, while at the same time charging consumers too much - and they were making a lot of money in the process,"
- NZ Stuff
Since we formed this year, we have made huge strides – organising sessions with politicians, the Commerce Commission, suppliers and potential competitors. We’ve fought hard against a proposed merger of Foodstuffs North and South Islands. To allow this merger would negatively impact consumers and suppliers. The Commerce Commission has rejected the application, but Foodstuffs has appealed.
So, more still needs to be done. And we also think we need more competition to drive cheaper prices at the checkout and to ensure suppliers are assured of an outlet for their products at a reasonable price.

Every bit counts!
Any donations made will be used in our fight to drive more competition in our supermarket sector so that you can get better prices at the checkout.
The Grocery Action Group is a charity, so any donations are tax deductible. Please click on "Support us" or send us an email at info@gag.nz.

30%
More expensive to buy essentials in last 3 years

95%
Of the market controlled by two companies

$27.5 billion
What the NZ grocery industry is worth