The Grocery Action Group was formed to bring down the prices of groceries for all Kiwis. Our vision is to influence government, the regulators and other parties to deliver a competitive and consumer-focused grocery sector in New Zealand.

Since we formed this year, we have made huge strides – organising sessions with politicians, the Commerce Commission, suppliers and potential competitors. We’ve ticked one huge item off our shopping list. GAG, along with other like-minded groups has fought hard against a proposed merger of Foodstuffs North and South Island. To allow it would be bad for consumers and suppliers. The Commerce Commission agrees and has rejected the application. This is great news, but more still needs to be done before consumers will see cheaper prices at the checkout and suppliers are assured of an outlet for their products at a reasonable price. To keep up the pace we need your help. Any donations are gratefully accepted. They will be used in our battle to drive more competition in our supermarket sector so you get better prices at the checkout.

The Grocery Action Group is a charity, so any donations are tax deductible.  Please click on "Support GAG" above or send a message to us at info@gag.nz.